Thundercats Are Go: Betchyu’s In The App Store

Today the Betchyu team just launched their mobile iOS application on the Apple App Store. So given the fact that Betchyu is now “live”, I thought that I would write a little about what the app does and what makes it unique.

Betchyu is a mobile application that takes self-improvement to a whole new level. When you set wellness goals such as weight loss goals or smoking goals ( to quit! that is) Betchyu lets you invite your friends to bet against you, employing the oldest trick in the book, “the double dog dare”.

So how does this work? Lets say that you want to lose 5 pounds in 30 days. When you create that goal on Betchyu, you decide what you want to put on the line (i.e. a $20 amazon gift card). The last step is to invite your facebook friends to to bet against you. If you succeed in your goal, your friends each owe you the $20 gift card. But if you fail, you owe the gift card to each friend. Betchyu’s payout system takes care of the whole transaction process for you.

It is so easy for people to set goals for ourselves, but so much harder to achieve them. We figured that people needed a stronger motivating force and there is nothing more motivating than “putting money where your mouth it.”

Most importantly, we understand that personal change does not happen in isolation. To effectively change, it is important that your surrounding network be engaged in your personal transformation. A computer system is incapable of keeping people accountable in the long run. For people to really alter their habits, these changes need to be grounded in interpersonal relationships. Thus at Betchyu, we aim to make the self-improvement process a social experience.

Betchyu is thus the perfect app to help you get fit or shed some pounds. Using Betchyu will not only make the experience a lot more enjoyable, but will also make sure you follow through on what you set out to do.

We hope you download the app and begin your journey to a fit and healthy life. We would love to hear about any feedback that you may have to make Betchyu better.



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